Health Public Relations Business Articles | March 3 Maikel Franco Jersey , 2006 Bad publicity is damaging for any enterprise, but it can be crippling to someone who operates in the health sector. Be it a doctor, a pharmaceutical company or a hospital, their worst nightmare is bad...
Bad publicity is damaging for any enterprise, but it can be crippling to someone who operates in the health sector. Be it a doctor Bryce Harper Jersey , a pharmaceutical company or a hospital, their worst nightmare is bad publicity. Because health is everyonea??sa?? concern, and the healthcare industry touches thousands of lives, one injurious news report can destroy years of goodwill and the business.
Though no one can predict when a crisis may strike, taking a few proactive measures reduces the possibility of bad publicity. Here are some proactive PR tips for the health sector:
Plan Ahead
Set up a key crisis management team and assign clear responsibilities to each member. Make sure each member of the team knows how to keep in touch with each other. Circulate a master contact list with the names and contact details -- home Jean Segura Jersey , business, cellular, email, every possible avenue of contact for each member.
Imagine the worst crisis that can hit your organization. Anticipate the bad news or allegations that the media can make. Then prepare to counter these with accurate, updated information. Prepare fact sheets; develop background papers and announcements to support your key messages.
Plan in this manner for every conceivable calamity Mike Schmidt Jersey , and you will be better equipped to deal with a real crisis. Review your plan annually to update phone numbers and personnel lists.
Conduct crisis drills
Test your crisis plans with mock crisis drills. Take one of the scenarios you have developed and ask all the personnel involved to play out their parts. Though this is a time consuming exercise, it gives your team valuable experience and builds confidence when faced with a real crisis. PR firms also offer this service now and will customize a crisis drill for your enterprise.
Have your key spokespersons media trained
This is a very basic and yet often overlooked measure for crisis management. In a crisis, even normally unflappable people tend to be disconcerted. They may appear nervous on television, give out more information than required or simply freeze in the media glare. To avoid these reactions, make sure each of your spokespersons is media trained by an expert. This will make them more confident Philadelphia Phillies Jersey , giving your organization a positive image.
Build relationships with the press
Keep an updated master list of the national, regional and local reporters who cover the health sector. Build a relationship with the most prolific and influential reporters. Call them regularly and brief them on what is happening within the health sector and your enterprise. This helps you earn their trust and makes them willing to listen to you during a crisis. Article Tags: Health Sector, Each Member Ecommerce And Online Business Internet Articles | June 7, 2010 The world of ecommerce can be a tricky one, and it is important to know how to go about making the switch to an online business. More and more business-owners are starting to open these online shops for people to purchase their products from. These online transactions are possible through virtual terminals Matt Chapman Jersey , whereby a customer enter his or her creditdebt card information. After they do that, it is just a matter of processing the order and waiting for payment on the merchant''s end. One of the most important aspects of ecommerce is deciding which payment gateway you will select. Having a totally secure server to transfer data on is extremely important, as is who hosts the website that your store is on.At first everything might seem a bit overwhelming, however it is important to stay focused and handle one thing at a time. You will want to begin by deciding who is going to be charged with the task of hosting your website. This is a very important decision to make for many reasons, most of all because you want your online store to run smoothly for customers. If the server your website is being hosted on is constantly down or lagging Stephen Piscotty Jersey , then chances are you will deeply regret the choice you have made. When looking for someone to host your website, make sure to choose a package that includes plenty of data storage and bandwidth. It is even suggested that you get unlimited web hosting services for your e-store.By doing this you will effectively get your store up and running, with no lag time for customers, so they will be able to continue shopping and "check out" as quickly as possible. Since your main goal is to service the customer, you will want a host that protects important financial information. The last thing you want is that information getting leaked and having to deal with angry customers. To keep your e-store online a success Rickey Henderson Jersey , the best thing that you can do is take the time to find the right host.The gateway provider that you choose, or the business that handles all the creditdebit card transactions, will be the next thing you must decide. To have fast and smooth transactions for both you and your customers, it is imperative that you hire the right gateway provider. They will be the ones which allow you to accept all major credit cards from customers who online to your store and purchase the items you are selling. You will want both a web host and gateway provider that can give you the customer service you need, day or night. If you find that there is a snag in your service Oakland Athletics Jersey , you will wan. Wholesale Jerseys ChinaWholesale Jerseys ChinaWholesale Jerseys From ChinaWholesale Cheap JerseysWholesale Jerseys From ChinaWholesale Custom JerseysWholesale Jerseys From ChinaWholesale Adidas NHL JerseysWholesale NBA Basketball JerseysWholesale Baseball Jerseys
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