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Gavin from The Cuties and Pals?sells bespoke children’s luggage sets. Gavin and his wife Susanne?started ?their business after coming up with the idea of making more colourful luggage with pretty designs, and through doing research they found that there was very little in the children’s market for luggage. They have been trading for over 6 years now in various channels.



Hi everyone, Gavin?from Cuties and Pals?shares his incredible journey on SellingOnlineToday! Download Link



Some thoughts from the interview

“We started Cheap Custom Sports Jerseys From China , my wife and I, looking for a business we could do together, we had an apartment in Spain which we fly to quite regularly with hand luggage. We found that hand luggage was really boring and we came up with an idea of making luggage more colourful and pretty designs but also in doing the research we found that there was very little in the children’s market for luggage so that’s where the idea started. From there we bought the brand Cuties and Pals.”


“We developed different styles of bags and luggage for children based on out animal designs.”


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“We started with five animal designs and that was along with our adult products. When we first started our first trade show we were invited on Dragons Den. Once we got on there we had a very good reception from the dragons but they advised us that the adult luggage was very easy to be copied but we should concentrate on the kid’s brand. We took their advice and that is what we did and developed different styles. Different designs Cheap Custom Sports Jerseys China , different products and it has really grown from a small acorn into a much flourishing tree now.”


“We are lucky we have a very good manufacturer in the far east and an agent that handles the factory to ensure quality control is very strong there.”


“My wife did a lot of research in finding the factory which actually took around 3 to 4 months to actually get a factory that could do what we wanted and have the right quality. Form there they did a sample and then by the time we actually got the first container over we were looking about 14 months from finding the factory to getting the stock over.”


“That’s the beauty of the internet. Most of it was done remotely either by skype or by emails. Once we found a factory and they sent a sample we were happy with that’s when we flew out and spent a couple of weeks with them checking things, going through the factory and looking at production of our first sample.”


“That was our first port of call because obviously control is much easier if we could do it in the UK but Susanne did a lot of that research and it was just too expense.”


“Times have changed a little bit; Chinese prices have gone up but still UK prices are too high unless you can actually afford to run your own factory but of course we have only got only one design.”


“We have our own Amazon shop. For eBay we supply our retail customer so they will market through eBay themselves.”


“We did it universally, when we opened up the website we also went straight on to Amazon and to eBay. All those three channels were right from the beginning but because of supplying direct to retailers we withdrew from eBay to give them a bigger marketplace to encourage them to buy wholesale from us.”


“We have two arms; we have the whole sale which we sell through our UK distributor now. We used to handle it ourselves Cheap Custom Sports Jerseys , myself and Susanne and we had staff, but it became that as the brand grew into different countries worldwide that we needed to concentrate more on developing products and developing distributions so we gave UK distributions to another company. We just handle our website and Amazon then the rest of it is more distribution through wholesale t different parts of the world. I think 35 countries now we distribute to.”


“Distributors will market via Amazon in Germany or Spain, wherever they are based so it spreads the marketing through that as well.”


“We did when we first started and (FBA) was very successful but because we no longer hold stock we do that through our UK distributors.”


“We had been tempted to do other things Cheap Custom Jerseys Online , as you said the London bus is a little diversion from the characters we have, although the characters are included on the bus as we wanted to keep that identity. I think that the core of our products is the design of the animal so as long as we keep in with bags and travel goods. We have been tempted to look at doing different things going away from travel but it then becomes a new market we don’t know, we have to research Cheap Custom Jerseys For Sale , market and that can take away from your core business which for us is bags.”


“Part of the experience with the dragons they said concentrate on the brand, develop you core product and them maybe you can licence it to other companies to make umbrellas or wellington boots and that is what we try to do.”


“We had the confidence in the brand and the product that it would be successful so we just carried on as we did.”


“You control your own destiny and it is a much better way to run your company.”


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