In 1978, Nike debuted the Air Tailwind — the first sneaker to feature air cushioning technology. The revolutionary idea of adding air to a sneaker came from former NASA engineer Frank Rudy. One small idea from Rudy, one giant leap for Nike.
The Air Tailwind sneaker was first released in extremely limited quantities for the 1978 Honolulu Marathon before releasing to the public a year later. We imagine that was a very long, painful year for first-generation hypebeasts.
Designed by Tinker Hatfield, the Nike Air Max 1 was the first sneaker to offer a window to the sole. The out-of-the-box thinker was inspired by Adidas Superstar Dámské the Centre Georges Pompidou in Paris to design the sneaker that made its Air technology visible.
Originally dubbed the Air Max 3, The Nike Air Max 90 completely reworked the Air Max sneaker for the new decade. Still today, the Air Max 90 is one of the most popular sneakers in the world.
The Nike Air Classic BW was originally a sleeker version of the Air Max 90 with a bigger Air window (yes, the BW really does stand for ‘Big Window’). Most recently, the Nike Air Max BW has been updated with a full-length Air sole borrowed from the Air Max 97. First seen on a SKAir model by Skepta; we think the changes majorly upgrade the sneaker.
Time to get playful. The first Nike sneaker to display Air technology on its outsole, the Nike Air Max 180 (180-degree views of visible air) was in many ways a departure from the tried-and-tested formula of the early Air Maxs.
Created using a blow-moulding technique, the Air Max 93 (the original Nike Air Max 90 Femme Air Max 270) took the design of the Air Max 180 and gave us coloured Air units (yess).
Entering more unfamiliar territory on our journey through Air Max history, the 1994 Air Max (predictably labelled the Air Max 94) is frequently overlooked or unknown by even the most avid sneaker collectors. So, what is it? It’s essentially a hybrid of the Nike Air Max Light and The Nike Air Max 93. And if you’re asking us, we think that makes it pretty damn cool.
My absolute favourite Air Max model is one that has still never had a re-release, the Air Max 2 from 1994. This was one of the last Air Maxs that Tinker Hatfield designed, and it introduced multiple Air chambers with different pressures for strategic cushioning and support Adidas Stan Smith Femme (later found in the Air Max 95). The upper, speckled mudguard and different-coloured Air units in the heel all come together to make one incredible design
A sneaker of subtle branding and striking form; the Sergio Lozano designed Air Max 95 was created with the human anatomy in mind (a fun fact which seems Nike Air Max 720 Donna simultaneously cool and slightly gross). It’s important to note that the Air Max 95 marks an important milestone in the Nike Air Max timeline as the complete overhaul in design signifies the brand’s confidence in its relationship with their consumer. In short: by ‘95, they had us.
An original ‘chunky sneaker’; the Nike Air Max 96 has a lot in common with today’s most sought-after silhouettes. In fact, with its minimal branding, layered upper and bulky sole being so en-vogue, we’re anticipating a re-release in the near future.
Finally, full-length Air cushioning. The Air Max Nike Air Vapormax Womens 97 — designed by Christian Tressler and inspired by waterdrops making ripples in a pond — is the darling of the sneakerhead community. And while the OG colourway is often dubbed the ‘Silver Bullet’, the hue was in fact inspired by the silver sheen of mountain bikes.