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When people think about the Internet Wholesale NFL Jerseys , they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".

But for me, the most intriguing aspect of your online business isn''t about the technology. It''s about human connections, and how you can create these in a virtual environment.

It''s commonly understood that "people buy emotionally, not intellectually." Even when people think they''re making a rational decision, powerful subconscious factors come into play. To sell effectively Wholesale Jerseys China , we''re told to anticipate our customers'' needs, to demonstrate that we "feel their pain", and to respond to clues in their body language and tone of voice.

In the "real world" we do this very well. And we know that if we can have a direct, in-person conversation, there''s a pretty good chance that we''ll close the sale or keep a happy customer.

For the online visitor, your Website is the next best thing to that in-person conversation with you Wholesale Jerseys , your colleagues or employees. And since so many people are researching products and services on the Web, it''s critical that your site has maximum impact in persuading them to take the next step with you.

So how does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you instinctively meeting their real needs? Do your existing customers feel supported and valued when interacting with you online?

Or are you failing to evoke the crucial emotional responses which can significantly enhance your response rates, sales and ongoing return on your Web investment? The Critical Emotions for Website Success

I''ve been working with client Web strategies in a wide range of industries since 1995. Based on this experience, I''ve identified some key emotions that you need to evoke in your online visitors to create and sustain a profitable relationship.

How well your Website does this can have a major effect on the visceral, instinctive reactions of your visitors Cheap NFL Jerseys China Free Shipping , and their propensity to buy from or connect with you.

In total, I have twenty criteria for emotional connectedness that I suggest for any Website. That''s too many to discuss in this article, but let''s look at a few highlights: Do I Feel Recognized?

When we first meet in a business setting, we''re introduced, or we introduce ourselves with some statement about what we do, and why we should connect with each other.

When we talk with customers or prospects Cheap NFL Jerseys Wholesale , it''s important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.

The most important task for your home page is to accomplish this initial introduction. You''ve heard the "ten-second" rule about how long a visitor will stay on a site that doesn''t engage them.

So, does your home page really tell me what you do? Does it speak to me in specific terms that make very clear what services you provide, and what type of customers or clients you work with? Does it use language that I''ll understand even if I don''t know the jargon of your industry or specialization?

Sounds simple?

There are astounding numbers of Websites that fail to provide basic information on the home page.

If your goal is to get the customer to visit your store, does your home page clearly show your location, and how to get there? Every time you force the visitor to make a decision Cheap NFL Jerseys Free Shipping , such as "Do I click on the Contact Us page to find their address?", you open up the possibility that they''ll make the wrong choice (from your viewpoint), or worse still, they''ll just leave.

And is it clear to me whether you can - or would want to - help me? Are you geared towards corporate bulk buyers, or small businesses, or both? Do you operate nationally or only in your immediate location? Will your visitors know what you mean by generic terms such as "business systems" or "total business solutions" or should you be more specific as to what you offer? Do I Feel Engaged?

As we continue our "real-world" conversation Cheap NFL Jerseys From China , we start to find common points of interest, whether personal or professional. We begin to feel that we can relate with each other, and this helps to build our business relationship.

So your Website has to make the visitor feel drawn in - that they want to know more about your business, your products and your services - but again, from the viewpoint of their needs and interests. And you have to give the visitor a clear sense that you want to find those points of connection, and to learn more about them.

If the visitor doesn''t feel invited in Cheap NFL Jerseys China , if they feel left to themselves to find their way around - if they''re overwhelmed, confused, or simply not interested in your site, they''ll leave.

Does your site present a bewildering array of manufacturers, products, or options without any guidance as to selecting from these? Think about the conversation that you''d have with a customer in your store. You''d find out what they were looking for Cheap NFL Jerseys , and then you''d ask a number of questions to help them find the right solution for their needs.

So how can you mirror this process online? You could offer a "Help Me" page that guides visitors through some Frequently Asked Questions or other choices and provides links to recommended products based on their answers. You could incorporate an interactive chat facility with a customer service agent during office hours, or access to a searchable knowledge base. Do I Feel Convinced?

If the visitor is seeing your business for the first time, they need to be comfortable that you are who you say you are, and that you can deliver what you promise.

One of the most important elements in establishing this part of the connection is to show the "faces" of your business. Have you noticed how many Websites don''t name any of their owners, or the people that customers . Cheap Jerseys Cheap Jerseys Cheap Jerseys Wholesale Cheap Jerseys Cheap Jerseys From China Cheap Jerseys From China Cheap College Jerseys Cheap Basketball Jerseys Cheap Soccer Jerseys Online Cheap College Basketball Jerseys