The Air Max 1's contribution now is not necessarily evaluated based on its importance in running history, even though it opened the doors for the stability shoes that Chris McDougall hates but the majority of the population without a perfect stride tend to rely upon. Instead, it is an iconic Adidas Ultra Boost Femme piece, and a monumental link between athletics and fashion.
It's not unusual for a functional piece of sporting attire to be worn in everyday life as fashion. Baseball caps and jerseys have become normalized as casual wear over the years. In terms of footwear, basketball shoes are worn casually off the court. But in terms of actual functional running shoes, it's tough to think of a shoe other than the Air Max that is still deemed cool fashion wear. If you were to wear your Mizuno Waves to the bar at night, it's unlikely you'd get props from anyone other than the guy who just ran 35K and is celebrating with a cider.
The Sneakeasy is indeed in the upper level of what used to be a fish market, now converted into an event space. The layout is that of an art gallery, with several of Toronto's top artists and fashion designers Nike Air Zoom Pegasus 33 Mujer tasked with representing a specific historical model of the Air Max.
Bryan Espiritu, founder of the Legends League clothing company, chooses the original Air Max. He designs a space meant to draw a parallel between the changing social and political landscape of 1987 and the avant garde construction of the shoe.
President Ronald Reagan's famous "tear down this wall" speech at Brandenburg Gate took place on June 12, and much of the space Espiritu designs is a nod to the phrase. There's a transparent wrecking ball with an Air Max 1 inside of it which has ostensibly broken the walls of his space, which are coated with political messaging.
There's even a cheeky poster that reads "One 87. By Any Means," which perhaps slipped by brand representatives.
"When it comes to day to day footwear that anyone can kind of wear, you see people Nike Air Force 1 Damen today who wear running shoes or training shoes even if they don't train or run. When you look at an Air Max 1 versus an Air Force 1, it just looks like more of a day to day shoe for your everyday average person," said Espiritu. "I see young kids wearing Air Max 1s, I see fashion people wearing Air Max 1s, and I see professionals who don't give a fuck about sports or fashion wearing Air Max 1s. Across the board, it seems to fit every style. When I think of a shoe as a designer, it seems like the most versatile canvas to start with."
Perhaps due to that versatility, the Air Max line has been a bridge for athletes to crossover into mainstream fame through the years. Both Bo Jackson and Ken Griffey Jr. have shoes that are offshoots of the Air Max lineage. Though they were built as cross training shoes, meant to help Adidas ZX 750 Mujer you smash Nike Roshe Run Dámské home runs or score touchdowns perhaps, they wound up becoming sought after pieces for collectors who might not have cared about the Mariners or the Raiders or the Royals.
"I had this one uncle. He's like the young uncle. Not the young uncle that does drugs, but the cool uncle. I remember him coming to my house in Bo Jacksons. And I was like, holy fuck, and I kept trying to hint to him that he should give them to me, even though I was like ten, and he was a grown-ass man and they were never going to fit me," recalls Espiritu.