Serena Williams will step onto the grass courts of London wearing a stunning white dress complete with sweater-knit textures. Just as prominent is an added element on the garment: A Nike Air Force 1 Mujer sewn Swoosh brooch made with Swarovski ? crystals. Nicknamed "the Broosh," the accessory was Nike Air Max 270 Mujer inspired by decorative jewelry from past generations. "I also wanted her to feel like it was something her Nike Air VaporMax Donne grandmother could have worn, but of course give it a modern spin and make it just right for Serena," says Abby Swancutt, Global Design Director for NikeCourt. The Swoosh is made up of 34 crystals — the age at which Serena won her most recent London Slam in 2016. It marks the first Swarovski ? crystal Swoosh made with Nike.It’s Nike’s latest breakthrough: proprietary material innovation designed to help keep athletes at their optimal temperature so that sweating, overheating or getting chilled won’t interfere with a workout. Generally, air flow decreases in apparel as you sweat because fabric becomes saturated, but with Nike AeroAdapt it Nike Air Max 1 Femme increases. That's because the moment AeroAdapt senses sweat, the material’s moisture-reactive yarns Nike Air Max 270 Damen open the fabric to release body heat and let air in. The wetter the material gets, the more it opens. Adidas NMD Womens As the moisture evaporates, the vents close to trap body heat, helping to prevent the athlete from feeling chilled or staying wet during a warm-up or cool don. The technology responds to whomever is wearing it, meaning things such as moisture, from both sweat and the environment, as well as personal body temperature, can impact when the vents open and how long it takes for the vents to close and the panels to dry.When dry, the fabric appears flat and the yarns are in straight, horizontal lines. When wet, the yarns contract to allow air flow and the fabric appears crinkled and raisedInformed by NSRL’s thermoregulation research, AeroAdapt panels are placed in varying areas of high heat, sweat and cooling for the biggest benefits. Nike Air Max 270 Donne This includes side and back panels (these act like an exhaust system because air that comes in has to Nike Air Max 95 Damen have somewhere to go), the chest (a preferred area of cooling confirmed through perception testing) and more. Nike AeroAdapt will debut in five garments within the new Nike Pro Collection from Nike Training and two Nike Football garments, expanding Nike’s adaptive product platform to apparel for the first time. On the surface there is a champion’s swagger. But below, and more important, lies the resolve to adapt, evolve and grow. One of the most powerful Jordan Brand advertisements of all time celebrates the value of iterative process. It begins with MJ acknowledging that he’s missed more shots than he’s made; failed to hit game winners more than he’s succeeded. Ultimately, it finishes acknowledging that these moments positioned him to Nike Air VaporMax Mujer thrive. Like sport, design requires an acute assessment of progress. Testing a hypothesis, however Nike Air VaporMax Mujer audacious, allows us to define the proposition that should carry us forward. And, as I’ve said before, leaps of faith and daring are the best places from which to imagine. September 2018 was a turning point in design philosophy for Jordan Brand. As we prepared to launch the Air Jordan XXXIII, we also crystallized our ethos of Flight Utility. It is about taking the best of NIKE, Inc. innovation and applying a distinct Jordan filter — defined by extrapolating from Jordan Brand’s heritage and marrying that to a future-forward, function-first approach to product.