Send Your Media Release for Free Publicity Marketing Articles | July 12, 2010 Timing?oh what a controversial subject!? Timing can mean the difference between success and failure for getting media exposure.? There are a lot variables including time of year, what your competitors...
Timing?oh what a controversial subject!? Timing can mean the difference between success and failure for getting media exposure.? There are a lot variables including time of year Air Jordan 5 Retro Bordeaux , what your competitors are doing, current trends in your industry, whether it?s good news or bad news Air Jordan 5 Prm Bordeaux , and the list goes on.
To start, find out what the deadlines are for the various media during your initial research for publications and editors.? After all, there is no point in sending a media release on February 1st that promotes a Valentine?s Day event on February 14th if that publication is printed two months in advance!? It?s a waste of everyone?s time.? However Air Jordan 5 Bordeaux , it could be perfect timing for radio or newspaper publicity.?
Here are a few guidelines that will help you get the best response:
Send a media release at least two weeks before an event, preferably three or four weeks. Know the deadlines for publications ? some magazines are 2 ? 3 months in advance. Between Christmas and New Years is a great time to get coverage as it?s the slowest news week of the year. Many businesses do not send media releases out during the summer months as they are on holidays and assume everyone else is as well.? This means editors are hungry for newsworthy events to fill their pages and you have less competition. Preferred days for sending a media release is Tuesdays, Wednesdays Jordan 5 Bordeaux 2017 , and Thursdays ? in the mornings. If two newspapers or publications that you are sending your release to are direct competitors, don?t send it to both right away.? Instead, offer exclusivity to one of them.
Now you?d think anyone would realize that you should avoid sending your media release out on Friday afternoons or the eve of public holidays Jordan 5 Bordeaux For Sale , but some still believe if they send it Saturday morning it will automatically be printed in Monday?s newspaper.? Not true!? But there is a reason to send it at these times.
Occasionally, you may have incidents that you?d like to sweep under a rug or hide in a closet.? If the news media find out, you had better be prepared to deal with them frankly and openly.
You don't have to announce any bad news ? but it may be important to do so. It helps to diffuse a situation when you break the news.? You are being pro-active instead of re-active. If a journalist thinks information the public would want to know is being hidden Jordan 5s Bordeaux , the story may be blown out of proportion.? There is an opportunity hidden in every crisis.? And the best way to take advantage of that opportunity is to plan ahead and be ready to turn adversity into possibility.
Quality communication skills are virtually irreplaceable in today鈥檚 world. Most civilizations oriented towards the future 鈥?such as our very own 鈥?are heavily dependent upon clear communication when it comes to meeting their many multifaceted needs. As a result, there is seen to be an extensive increase in the demand for pro-grammes capable of unraveling the many sides and angles to communication management.
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